Professional workshops
I deliver hands-on, inspiring workshops for retailers, cheesemakers, caterers, chefs, colleges — and seriously passionate cheese lovers.
I’ve founded, run, and successfully sold two retail businesses in New Zealand and London, [and 2 major events], and over the past 40 years I’ve worked alongside hundreds of farm shops, delis, and supermarket teams worldwide. I’ve seen what truly drives success — and I’ve learned just as much from what doesn’t.
Every course is bespoke, designed around your goals, and includes three months of follow-on mentoring and practical advice (or support right through to opening day). You’re welcome to join me at my home in Havelock North, or I can come to you.
If you’re ready to turn a great idea into a profitable, standout food retail business, let’s talk.
Call me today and let’s make it happen.
STARTING FROM SCRATCH
[1/2 or 1 day]
For anyone wanting to set up a deli, cheese shop or Farm Shop.
ESSENTIAL RESOURCE FOR ANYONE STARTING A DELI
Brilliant reference for anyone starting a deli.
JUDGING A CHEESE BY ITS COVER
[One day]
For anyone serious about cheese - from professional amateurs to retail staff
Reviews from past participants
“My partner & I met with Juliet a few months before opening & she gave us valuable insights for our new business from floor plans & layouts to merchandising & suppliers. We went with the glass cheese room which has proved a real hit & offers a unique style to the shop.
Opening a new food business is very complex & guidance & mentoring from an expert like Juliet is extremely worthwhile."
— Sarah Peak, The Cheese Yard
"Having spent a bumper packed day being mentored by Juliet, we came away feeling inspired, better informed and so much more confident and
raring to go to start our business. The day was just the perfect balance of information for us to get our heads around and was complimented by fabulous cheese tasting and gave us the perfect start from which to progress from.
'Thank you Juliet for your encouragement, patience, enthusiasm, and sense of fun -- we had a fantastic day!"
— Sabina & Francisco
“She’s an engaging and humorous speaker, but her real secret lies in the way she imbues her audience with confidence about their own taste experience and gives them a simple framework within which to explore the world of cheese.
Her 7 cheese type system means that one need never fear the unknown, lurking within the rind!”
— Justin Tunstall, Town Mill Cheesemonger
“Quite a few years ago I was looking to start a new business. My passion for cheese led me to consider a delicatessen. I contacted Juliet for advice. She was, to my surprise (busy lady that she was, still is probably) very willing to give me the benefit of her vast experience. She pointed me away from retail and towards production. Things did not work out quite as I’d hoped and my business went in a totally different direction. Although my chosen business was successful I wish now that I had followed Juliet’s advise for that would have given me infinitely more satisfaction. I am truly delighted that the cheese makers of the UK are still thriving and I bet Juliet is too. Good luck to you all!”
—Noel Reeve, Times Online