MAKING A DELI & CHEESE COUNTER MORE PROFITABLE
[FOR NEW OR ESTABLISHED RETAILERS & EXHIBITORS AT TRADE OR CONSUMER SHOWS]
Having set up, run and sold two successful retail companies in New Zealand and London, and worked with 100’s of farm shops, delis and supermarkets around the world for the last 35 years, I know what works and what doesn’t!
This experience means I can look at your business in a new light and come up with new and innovative ideas for your product range, layout, merchandising, display and PR.
The aim of the workshop is to educate, inspire and stimulate new ideas to reinvigorate your business and inspire your customers by looking at:
• Your PR material, flyers and branding
• The diversity and style of the products in your shop
• The layout, signage and merchandising
• Give you the knowledge to identify and handle cheese and deli products
Whether you are converting barns on your farm, buying an existing business or just need some inspiration to revitalise your shop I can provide you with a new way to look at your business and to help you stand out from the crowd.
The course is tailored specifically to you and includes a 3 months follow-on mentoring/advice service or until you open. Come to my home in Havelock North or I can come to you. Call me now to discuss how we can turn your vision into a successful food retailer.
$750 for a half day or $1,500 for the whole day
Includes tasting of cheese, charcuterie & various anti pasta products
“I attended your course and thoroughly enjoyed it. The tips and advice you gave were very pertinent to what I want to do. It also opened my eyes to the wonderful world that is cheese” – Michael Thorne
“I had a splendid, encouraging and inspirational day last Monday. Thank you so much!” – Justin Tunstall
“Quite a few years ago I was looking to start a new business. My passion for cheese led me to consider a delicatessen. I contacted Juliet Harbutt for advise. She was, to my surprise (busy lady that she was, still is probably) very willing to give me the benefit of her vast experience. She pointed me away from retail and towards production. Things did not work out quite as I’d hoped and my business went in a totally different direction. Although my chosen business was successful I wish now that I had followed Juliet’s advise for that would have given me infinitely more satisfaction. I am truly delighted that the cheese makers of the UK are still thriving and I bet Juliet is too. Good luck to you all!” – Noel Reeve – Times Online
“We spent the day looking at the businesses around the table; what attracted us to the industry; what we were doing and what we hoped to be doing. With Juliet’s guidance it was possible to look at our businesses through a fresh pair of eyes, learn new techniques and consider new ideas. I found it particularly helpful as we were preparing for a major re-fit of our wine shop-cum-deli, Juliet’s thoughts were invaluable. The cheese tasting was fantastic, and lunch was sublime. Juliet thank you for giving me another dimension through which to view my business.
We followed this session on at the shop with a Cheese Masterclass hosted by Juliet, gathering cheese lovers from far and wide to talk cheese and wine. A really fun evening of exploration was had by all.” – Nicola Grant – No2 Pound Street