MASTERCLASSES & CONSULTANCY  

Juliet Harbutt 

A passion for cheese

 

My knowledge and expertise in food and wine, and in particular cheese, has been gained running the British and New Zealand Cheese Awards, judging at Awards and events around the world plus as a restaurateur in New Zealand, a food retailer in London and while researching for countless articles on food and especially my cheese books.

Since 1991 when I sold my share in the wine and cheese shop, Jeroboams, I have been working as a retail consultant, educator, journalist and of course running the Great British Cheese Festival and British Cheese Awards now in their 14th year.

Fanmail & Feedback

 

"Quite a few years ago I was looking to start a new business. My passion for cheese led me to consider a delicatessen. I contacted Juliet Harbutt for advise. She was, to my surprise (busy lady that she was, still is probably) very willing to give me the benefit of her vast experience. She pointed me away from retail and towards production. Things did not work out quite as I'd hoped and my business went in a totally different direction. Although my chosen business was successful I wish now that I had followed Juliet's advise for that would have given me infinitely more satisfaction. I am truly delighted that the cheese makers of the UK are still thriving and I bet Juliet is too. Good luck to you all!"

Noel Reeve, Times Online 2009 

   

 

"That was definitely the best talk that we have had this year...multiple plaudits and smacking of lips from everyone. Thank you very much" 

  Bob Tait, Witney PROBUS 2010

 

 

"I had a splendid, encouraging and inspirational day last Monday. Thank you so much! "

Justin Tunstal, Town Mill Cheesemonger 2009 

 

Current & Past Clients

Blue River Dairy [NZ] 

British Airways 

Central Markets [USA]

Darts Farm Shop

Didas Deli [NZ]

Fortnum & Masons 

Harrods

H-E-B [USA] 

Kapiti Cheese [NZ]

Marks & Spencers 

Moore Wilson [NZ] 

New World [NZ]  

Paxton & Whitfield 

Simon Johnson [Australia] 

Te Mata Cheese [NZ]

TESCO

Waitrose

Woolworths [NZ]

 

My work involves  

  • designing new delis & cheese shops 
  • creating point-of-sale material & merchandising aids 
  • selecting cheese [and other products] that reflects the image of the business 
  • training, educating and inspiring those involved with cheese

The businesses I started from scratch are testimony to the success of my approach.  Still leaders in their field, Jeroboams has been trading for 15 years, the Parsons Nose (New Zealand's first deli/café) celebrated its 25th birthday in 2006 and the Great British Cheese Festival is 8 this year!

I have also been directly responsible for increasing the turnover of a supermarket deli counter by 30% in the first week and a farm shop tripled its turnover of cheese in one month and continues to grow.

Through my books and publications I have gained a reputation as a leading authority on cheese and am regularly invited on TV and radio.  With this experience I have developed a reputation as an amusing, provocative guest speaker, a motivator, and an inspiration to audiences ranging from sales teams to key note speaker at the American Cheese Society Conference.

I am genuinely committed to encouraging and promoting excellence and work with cheese associations around the world as well as campaign for Slow Food.

With this divergent experience I believe I am in a unique position to

  • increase your turnover 
  • inspire your customers or staff 
  • establish your company as a centre of excellence 

  Interview with Juliet, H magazine, August 2007